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PRIVACY POLICY
_{Last Updated: September 18, 2026This Privacy Policy describes how Last Reckoning ("we," "us," or "our") collects, uses, and shares your personal information when you visit or interact with lastreckoningmovie.com (the "Site").}1. Information We Collect
  _{- Information You Provide Directly: When you sign up for email updates, news, or ticket notifications on our Site, we collect your email address.
  - Automated Data & Cookies: When you browse the Site, we automatically collect certain technical information using cookies, tracking pixels, and web beacons. This includes your IP address, browser type, device information, operating system, referring URLs, and pages viewed on our Site.}2. Third-Party Services & E-Commerce
  _{- Direct Purchases (Gumroad): Select physical merchandise, Blu-ray pre-orders, and direct ticket sales available on our Site are embedded, hosted, and processed by Gumroad. We do not directly collect or store payment details; all transactional data is processed according to Gumroad’s Privacy Policy.
  - External Venue & Box Office Ticketing: Some ticket sales and screening reservations are fulfilled directly through third-party theater websites, box offices, or ticketing platforms (e.g., venue websites). When you click an external ticket link, you leave lastreckoningmovie.com. We do not collect, process, or control the personal or financial data you provide to those external venue platforms, which are governed by their respective privacy policies.
  - Analytics & Ad Pixels: We use third-party analytics tools (such as Google Analytics) and tracking pixels (such as Meta and TikTok pixels) to measure site traffic and optimize promotional campaigns.}3. How We Use Your Information
_{We use the information we collect to:  - Send you marketing communications, news, and updates about the film Last Reckoning (if you opted in).
  - Measure, analyze, and optimize website performance, navigation, and promotional campaigns.
  - Deliver targeted advertisements and evaluate the effectiveness of our ad campaigns.}4. Cookies, Ad Pixels & Your Privacy Choices
_{Cookies, web beacons, and tracking pixels are placed on your device to ensure website functionality, measure audience traffic, and support ad targeting (such as retargeting campaigns via Meta and TikTok pixels).}California Privacy Rights & Opt-Out Preferences (CCPA/CPRA)
_{Under California law, the use of third-party advertising pixels and web analytics may be classified as "sharing" personal information for cross-context behavioral advertising. California residents have the right to opt out of the sale or sharing of their personal information at any time.}You can exercise your opt-out preferences on lastreckoningmovie.com in the following ways:  _{- Cookie Opt-Out Banner: Upon visiting our Site, you are presented with a cookie consent banner. Clicking "Decline All," "Opt Out," or adjusting your settings via "Your Privacy Choices" immediately halts non-essential third-party tracking pixels and analytics.
  - Global Privacy Control (GPC): Our Site is configured to automatically recognize browser-level opt-out signals, such as the Global Privacy Control (GPC). If your browser broadcasts a GPC signal, our system will automatically treat it as an active request to opt out of data sharing without requiring you to manually interact with the banner.
  - Browser & Ad Network Controls: You can adjust your browser settings to refuse or clear all cookies. Additionally, you can opt out of targeted interest-based advertising by visiting industry opt-out portals like aboutads.info/choices or networkadvertising.org/choices.
  - Direct Requests & Unsubscribing: You can request the deletion or access of any personal data directly collected by us (e.g., email newsletter signups) by contacting us through the link on lastreckoningmovie.com. You can unsubscribe from email updates at any time by clicking the "Unsubscribe" link at the bottom of any email.}5. Sharing Your Information
_{We do not sell your personal information. We share your data only with third-party service providers (such as email newsletter hosts, payment processors like Gumroad, and analytics/advertising platforms) strictly as necessary to operate our Site and deliver services to you.}6. Contact Us
_{If you have questions or concerns about this Privacy Policy or your data, please contact us at [email protected].}

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